
Ivy Lane Design – Your Perfect Personalized Gifts
Objectives:
- To migrate from Magento 1.14.2.0 enterprise edition to Magento 2.1.0 community edition
- To re-design the website and make the theme responsive
- To re-develop an existing Product Configurator
- To expand market features by adding Wholesale site instance
Approach:
- Combining efforts of a Scrum Master from the Luxinten side and a Product Owner from the client's side
- Scoping the whole project and assessing risks upfront
- Improving shopping experience by updating the Product Configurator
Highly customizable product configurator developed based on JSON library
Engraving
Here the customer can enter the text he / she wishes to see on in product as a personal engraving. It’s possible to preview the product with the engraving before ordering.



Text print
This option allows customers to enter the text that will be printed on the product and see the finished product with a the appropriate preview.
Photo upload (personalized layout)
What else can be printed? The customer may upload his/her own pictures and insert them into a chosen layout.



Configuration Personalization
With this feature, customers are
able to personalize the product
by choosing the combination
of base colors, ribbons,
bows, charms and laces.

Photo upload (personalized layout)
Before making the order, customers can review the results with a product preview.




High Google Ranking
Product quick view
from product listing page


Advanced Filtering Option
on a category page

Categories list page


Store Locator
Store Locator allows users to find any store in the USA using an interactive map. It displays the location pins based on geo-coordinates of each store. The user will also see the address data for every single location. New stores can be added, updated, imported or exported via the admin panel.
Ivy Lane Design Wholesale instance
was created in order to increase wholesale sales




Customized 3-step checkout
Seasonal catalogs
integration with eCommerce

Mobile-friendly design

Results:
We updated Magento version and re-designed the website. The theme is responsive and includes Wholesale site instance. Other added features:
- Magik/Featured is an extension for Homepage slider
- Luxinten/GeoZone assigns zones to IP addresses
- Luxinten/ShippingFee speeds up the product delivery for an additional fee
- Event Date allows to set an event date and make it visible to the store administrator
- Accommodation Fee Logic. An accommodation fee is applied only if the customers make an order on a sum less than specified one
- Fonts Extension. Four types of fonts were added: TTF, Embroidery, Regular, and Monogram. A client can use any of them
- Shipping Fee Extension gives an ability to change a text line or even turn it off. The fee associated with the extension may be also adjusted