Reebok Watches for Men and Women Online by Reebok
Objectives:
- To develop a new brand
- To make the website interface visually attractive and user-friendly
- To enhance website performance and adapt the product catalog to selling purposes
- To provide high-quality services
- To split wholesale and retail sales
Approach:
- Gathering tech specifications through Jira and Confluence
- Constant communication with the client
- Using Magento 2.x instead of 1.x due to its better performance, scalability and further adaptation to new specifications
- Combining efforts of front and backend developers, designer, project manager, QA specialists for rapid project delivery
Two versions of the website: B2C and B2B
The B2B version has more Collections and Products and doesn’t have e-commerce features (prices, Buy Now buttons, My Account section, Shopping Cart and Checkout sections).
On the contrary, the B2C version has e-commerce and related functionality. All visitors from the EU countries will be redirected to B2C website. Non-EU residents can’t place orders during checkout.
Top Bar
Displayed on B2B website. And allowed redirect to B2C website after clicking on it
SEO Optimization:
- Added user-friendly URLs and breadcrumbs
- Optimized robots.txt and sitemap.xml
- Made the multilingual interface
- Added social profiles and products microdata markup
- Designed and configured 404 error page, etc.
Integrated
Ingenico (allows to buy from MasterCard and Visa credit card)
and
PayPal Payment Systems
Default payment template has been customized to fit the website design
Functional Filtering for Products
You can filter all products by the following parameters:
- Color
- Gender
- Collection
- Price
- Dial Colour
- Strap Material
Collection functionality
Collections* list
*Term "Collection" can be substituted by Category. Each Collection includes items from the certain "family" of products.
UPPERCUT Collection
IMPACT Collection
KALEIDO Collection
IMPACT CHRONO BLACK DIAL
The one of the products
Store Locator
Store Locator allows users to find any retail store in the Europe and USA using an interactive map. It displays the location pins based on geo-coordinates of each store. The user will also see the address data for each location. New stores can be added, updated, imported or exported via the admin panel.
Download Manual
Customers are able to download instructions manual for every product page and on special page - Maintenance and Manuals.
360 Image Preview
We built this feature from scratch without using any groundwork. Using it, you will be able to turn to a 360-degree view of the chosen product. 360 thumbnail appears in the gallery block as the last element. Clicking on the 360 thumbnail in the gallery opens a 360 preview instead of the base image and clicking on the appeared image activates/deactivates the rotation feature.
News functionality
Working with Luxinten has been smooth-sailing and completely transparent from the offset. Our Account Manager is always at hand, going above-and-beyond to support with any issues, development, and scheduling. I feel that our communication is always open and honest, therefore, our continuing working relationship is productive and problems are resolved quickly. Our company is very happy with the overall development process and the team as a whole are lovely people; the next step is to grow the sites functionality and marketing initiatives, which I am positive can be achieved with Luxinten’s support and expertise.
Michelle Perry,
Mobile-friendly design
Result:
We developed a user-friendly and easy-to-use website hosted on the mighty server. It’s all ready to welcome its first customers. A website theme is now clean, modern, visually appealing and 100% mobile-friendly. The website has been divided into two parts available for different needs. Now it has B2B and B2C versions. We added the following features and integrations:
- Ingenico payment gateway
- Fully over-worked product page
- “Collections” module
- SEO-friendly improvements
- 4 languages and 3 currencies
- Currency and language autodetection
- Store finding module